In WebForms typically there is no routing involved.
- You need to either provide a full path on the URL ending with .aspx OR
- setup default documents for your website. (Index.aspx, Default.aspx etc.)
http://www.iis.net/configreference/system.webserver/defaultdocument
OR
<configuration>
<system.webServer>
<defaultDocument enabled="true">
<files>
<add value="home.html" />
</files>
</defaultDocument>
</system.webServer>
</configuration>
Default documents can be setup in IIS Properties or via web.config. Otherwise you need to provide the full path.
And because you haven't setup the DirectoryBrowsing (in IIS), you get a 403 Error when you try to access the Directory.
Enable the Directory Browsing option in IIS (not recommended) if you want this error to go away.