When you use Default Enterprise Location as destination, the resulting document (DeskI, WebI, publication, …) will appear as an instance in the history of the object you scheduled (right-click the object in the CMC or InfoView/Launchpad and select History to view the instances).
While you cannot use placeholders to rename the instance name, you can change the instance name (which defaults to the parent document's name) while scheduling. To do so, go to Instance Title in the sidebar navigation while scheduling and change it to whatever you'd like.