This should work:
barX <- barplot(counts, main="Is churn",
xlab="Var1", col=c("darkblue","red"),
legend = rownames(counts))
ratios <- apply(counts, 2, paste, collapse = "/")
text(cex=.9, x=barX, y=apply(counts, 2, sum) + .05, ratios, xpd=TRUE)
EDIT Per your request:
ratios <- paste(apply(counts, 2, paste, collapse = "/"), " = ",
apply(counts, 2, function(x) x[1]/x[2]), "%")