use formatter-function:
var tableModel = new sap.ui.model.odata.ODataModel("...");
var table = new sap.ui.table.DataTable();
table.setModel(tableModel);
table.addColumn(new sap.ui.table.Column({
label: new sap.ui.commons.Label({text: "Date"}),
template: new sap.ui.commons.TextView({
text : {
path : 'DATE',
formatter : function(value){
return /* TODO: some format logic */;
}
}
}),
sortProperty: "DATE",
filterProperty: "DATE"
}));