Google Newstand Feed Specifications

Question

I consider uploading articles to the Google Newsstand (google.com/producer, formerly currents). Unfortunately I can't find any specifications on how this (xml) file has to look like.

Some Questions that came to my mind.

• RSS or Atom?
• Only short description or full content in the XML file?
• Does Google consider OpenGraph or schema.org markups?
• Image Tags, full HTML Body, ...?

What is a best practice example for submitting content to Google Newsstand?

Answer 1

Unfortunately I couldn't find a proper answer, so I have spent some hours of trial and error, here are my results:

• Use RSS, it seems to be more widely used than Atom
• By adding the xmlns:content="http://purl.org/rss/1.0/modules/content/" Namespace, you can make use of the content:encoded tag which is recognized by Google Newsstand
• Google seems to make use of further images on your blog, still not sure about OG or schema.org
• Use an image tag at the beginning of the content:encoded blog, it will be the title image in the App, the OG-Dimensions (1200x630) seem to work just fine

For further details, please look at the example in blog post: http://www.webmastersdiary.de/blog/google-play-kiosk-newsstand-rss-feed-spezifikationen/

(It's written in german, but you should be able to get the XML example ;-))