Example 1 - Custom icons
Working example: here.
HTML:
<ul data-role="listview" data-inset="true" data-icon="alt">
<li><a href="#">Acura</a></li>
<li><a href="#">Audi</a></li>
<li><a href="#">BMW</a></li>
<li><a href="#">Cadillac</a></li>
<li><a href="#">Ferrari</a></li>
</ul>
CSS:
.ui-icon-alt:after {
background-image: url('http://upload.wikimedia.org/wikipedia/en/5/5d/Mac_App_Store_icon.png');
background-size: 25px 25px;
}
Exameple 2 - Pre-existing icons
working example: here.
MTML:
<ul data-role="listview" data-inset="true" data-icon="left">
<li><a href="#">Acura</a></li>
<li><a href="#">Audi</a></li>
<li><a href="#">BMW</a></li>
<li><a href="#">Cadillac</a></li>
<li><a href="#">Ferrari</a></li>
</ul>