So I found some useful info about building a binary heap from wikipedia: http://en.wikipedia.org/wiki/Binary_heap#Building_a_heap.
I think my main source of confusion was how "inserting" into a heap is both O(1) and O(logn), even though the first shouldn't be called an insertion and maybe just a build step or something. So you wouldn't use heapify anymore after you've already created your heap, instead you'd use the O(logn) insertion method.
The method of adding items iteratively while maintaining the heap property runs in O(nlogn) and creating the heap without respecting the heap property, and then heapifying, actually runs in O(n), the reason which isn't very intuitive and requires a proof, so I was wrong about that.
The removal step to get the ordered items is the same cost, O(nlogn), after each method has a heap that respects the heap property.
So in the end you'd have either an O(1) + O(n) + O(nlogn) = O(nlogn) for the build heap method, and an O(nlogn) + O(nlogn) = O(nlogn) for the insertion method. Obviously the first is preferable, especially for small n.