Alright, so looking at that page, you are in the wrong directory.
The directory you should be in for that step is "hadoop-snappy" which you can see has a pom.xml, you can verify by looking at the github, https://github.com/electrum/hadoop-snappy.
So after you follow these steps from the guide you showed me.
Download it(hadoop-snappy) from GitHub
Install libtool, make sure ‘libtoolize’ works
Install Maven 3 if necessary
Change your directory to hadoop-snappy and run the command you were trying before.