address tag for seo help google?

Question

does address HTML tag helps for SEO, it shows map when searching??

If it does, i need that for events website, so can i set address tag display: hidden, and seo will work fine?

<address style="display:hidden">
Box 564, Disneyland
USA
</address>

or it needs to be displayed on website?

Should i use it on website for events?

Or i need to use some other tags for this kind of website?

Answer 1

There is no reason to expect that search engines do anything specific with address elements. By the specification, such an element specifies contact information for the author of the page (or part of a page), but actual usage of address is mixed. The best search engines can do with address markup is to ignore the tags.

A more constructive approach is to use low-level metadata as per Event at Schema.org. However, it seems that search engines use such markup only for major commercial and community sites only, where the markup is generally generated from a database rather than handcrafted.