If you want a PHP approach try this:
// Declare url variable
$url = "http://www.theiconic.com.au/Rococo-Textured-Mini-Skirt-113532.html";
// Use it to create the <a> with php
echo "<a href="$url" target="_blank">www.theiconic.com.au</a>";
Or with html use the PHP assing tags:
<a href="<?=$url ?>" target="_blank">www.theiconic.com.au</a>