You are binding the events in jQuery AND in the DOM. I'm not entirely sure what you're looking for but I'm guessing it's something like this: http://jsfiddle.net/wnfBn/
var online = 0;
var creative = 0;
var technical = 0;
var analyst = 0;
var managerial = 0;
$('#one,#two,#three').click(me);
function me() {
creative += 5;
online++;
managerial++;
alert(creative + ':' + online + ':' + managerial);
};