Since you're using jQuery 1.3, try using jQuery.live
like this:
$('#container_logo').live('click', function() {
alert('Work!');
});
Note:
As of jQuery 1.7, the .live() method is deprecated.
Edit
I found a solution using the onReady event of JWPlayer:
$(function() {
jwplayer("container").onReady(function() {
$('#container_logo').click(function() {
alert('Works!');
});
});
});
You can see it in action in this jsfiddle
However, I suggest you to update your jQuery version and use jQuery.on