I solved this by using "before" and "after" functions and appending pure html code.
something like this:
$(ctrl).parent().before('<div class="content"><div class="cellBefore"></div><div class="cell"><div class="handleCell"></div>' + ui.draggable[0].innerHTML + '</div><div class="cellAfter"></div></div>');
I'm wondering why i'm not getting any answers tho....