You could have a NSDictionary
mapping localities with phone numbers, for example:
NSDictionary *localityToPhoneNumber = @{"Paris": @"+338123710", @"London": @"+412345678"};
Then you can get the phone number that belongs to a locality and dial it:
NSString *phoneNumber = [localityToPhoneNumber objectForKey:placemark.locality];
NSString *tel = [NSString stringWithFormat:@"tel:%@", phoneNumber];
[[UIApplication sharedApplication] openURL: [NSURL URLWithString:tel];