If I understand correctly, you want to do the following.
BUILD_DIR/path_to_file/somefile.txt
to
DEST_DIR/somefile.txt
where dest dir also contains the {program}.exe
Try the following using the include_files like this:
include_files =
[
('path_to_file/somefile.txt', 'somefile.txt'),
('path_to_file/otherfilename.txt, 'newfilename.txt)
]
The second line demonstrates renaming the file by changing the second name.
If I understand the description above correctly, this is specific to the example:
include_files=[
('daysgrounded/AUTHORS.txt','AUTHORS.txt'),
('daysgrounded/CHANGES.txt','CHANGES.txt'),
('daysgrounded/LICENSE.txt','LICENSE.txt'),
('daysgrounded/README.txt','README.txt'),
('daysgrounded/README.rst','README.rst'),
NAME],