After a couple of tips from a former colleague, we sat down and talked about this issue.
First of all we mentioned APACHE VHOSTS - needed to add a directory for my sub domain, e.g. new.google.com
To do this I had to SSH the server and perform sudo, vim and a range of commmands on directories and files.
As I use linode manger, I had to add an A record to make the sub domain active/work.
All now works and I have a new sub domain.