Since Google TV devices don't have telephony hardware, you cannot use the TelephonyManager to get the device id.
You can get other device information using the following code:
Log.i(LOG_TAG, "android.os.Build.VERSION.RELEASE="+android.os.Build.VERSION.RELEASE);
Log.i(LOG_TAG, "android.os.Build.VERSION.INCREMENTAL="+android.os.Build.VERSION.INCREMENTAL);
Log.i(LOG_TAG, "android.os.Build.DEVICE="+android.os.Build.DEVICE);
Log.i(LOG_TAG, "android.os.Build.MODEL="+android.os.Build.MODEL);
Log.i(LOG_TAG, "android.os.Build.PRODUCT="+android.os.Build.PRODUCT);
Log.i(LOG_TAG, "android.os.Build.MANUFACTURER="+android.os.Build.MANUFACTURER);
Log.i(LOG_TAG, "android.os.Build.BRAND="+android.os.Build.BRAND);
For the Vizio Co-Star Google TV device you will get the following:
android.os.Build.VERSION.RELEASE=3.2
android.os.Build.VERSION.INCREMENTAL=U4.6.0-ota2
android.os.Build.DEVICE=VAP430
android.os.Build.MODEL=VAP430
android.os.Build.PRODUCT=StreamPlayer
android.os.Build.MANUFACTURER=VIZIO
android.os.Build.BRAND=Vizio