Programatically you can try something like this:
Response.Cache.SetExpires(DateTime.Now.AddDays(1));
Response.Cache.SetCacheability(HttpCacheability.Private);
Response.Cache.SetValidUntilExpires(true);
Response.AddHeader("Vary", "User-Agent, Accept-Encoding");
Response.Redirect("http://www.avnetwork.com/index");