I don't think you can do this from the admin, but you could try
In
app/design/frontend/default/your-theme/template/checkout/cart/noItems.phtml
add (this may not be the best solution but does work)<?php Mage::app()->getResponse()->setRedirect($this->getContinueShoppingUrl()); ?>
Create an observer (try
controller_action_predispatch_checkout_cart_delete
) that check if your cart is empty then redirect see to the home page (for redirecting from observer see)Using javascript and timer so that the user will see that there cart is empty before redirecting to home page (see time delayed redirect?) Add code below to
noItems.phtml
see solution #1<script> setTimeout(function () { window.location.href = "<?php echo $this->getContinueShoppingUrl() ?>"; //will redirect to your blog page (an ex: blog.html) }, 2000); //will call the function after 2 secs. </script>