Deploying Maven project to JBoss AS7 (standalone)

Question

I am new to JBOSS AS7, and am strictly using MAVEN 3 via command line. I would like to deploy the *.war of my project to JBOSS AS7 without ECLIPSE. I have spent couple of days Googling and trying out difference approaches. I am able to deploy the *.war to Tomcat. I would highly appreciate any help on this. So far this is what I have done:

I have entered the server info(Jboss) to C:\maven\conf\settings.xml I have included the plugin to the POM I think I may be declaring the path to JBoss AS7 within my JBOSS plugin wrong.

This is how I am including the plugin in the POM file:

<plugins>
    <plugin>
        <groupId>org.jboss.as.plugins</groupId>
        <artifactId>jboss-as-maven-plugin</artifactId>
        <version>7.0.2.Final</version>
                      <configuration>
                          <url>http://localhost:8080/
                          <server>jboss</server>
                          <path>/web-app</path>
                      <configuration>
    </plugin>
</plugins>