What does this software do when it says “white labeled routing”?

Question

I am reading about a start-up company that works with online surveys:

Fulcrum is the world’s first complete project management suite to give clients the power to seamlessly integrate multiple suppliers, increase productivity and reduce costs. Ranging from vertically integrated research firms to sample suppliers, clients who license Fulcrum enjoy increased efficiency and with minimal technology development costs. This simplified survey management platform boasts white-labeled routing and improved respondent experience all while giving clients exceptional control and sample quality.

I am a little confused about what's going on. What is " white-labeled routing" ?

OK, I found out a "panel" company is a surveying company.