Run jCarouselLite again, after an AJAX request

Question

I am using jCarouselLite to show a post scroller, which loads posts from a specific category. But, I want to be able to switch the category via AJAX.

So, I load up everything in a div, and then run:

jQuery(function($) {
$("#serviceNews").jCarouselLite({
    vertical: true,
    hoverPause:true,
    visible: 2,
    auto:2000,
    speed:1000
});

});

And it works... up until ajax refreshes the innerHTML of the #serviceNews. Then jCarouselLite stops working. I've tried using livequery:

jQuery(function($) {
$("#serviceNews").livequery(function(){
    $(this).jCarouselLite({
        vertical: true,
        hoverPause:true,
        visible: 2,
        auto:2000,
        speed:1000
    });
});

});

But the same thing happens. I am not very familiar with jQuery, so I'm probably missing out something obvious.

You can find the demo here (the middle column, below the banner, with the switchCategory buttons below the scroller).