Can I use “time on page” to trigger an adwords conversion?

Question

I want to know if anyone has successfully used a "time on page" approach towards triggering google adwords conversion events? ie. Triggering a conversion event after someone has been on my website for 60 seconds?

Answer 1

I haven't done it myself, but if you're just referring to the standard Adwords Conversion Tracking snippet, it probably wouldn't be too difficult to do using something like this:

<script>
var google_conversion_id = 1234567890;
var google_conversion_language = "en_US";
var google_conversion_format = "1";
var google_conversion_color = "666666";
var google_conversion_label = "Purchase";
var google_conversion_value = 1
setTimeout(function(){
    var s = document.createElement("script");
    s.src = "http://www.googleadservices.com/pagead/conversion.js";
    document.body.appendChild(s);
},60000) //60 seconds in milliseconds
</script>

This would initiate the conversion variables, and then schedule the conversion.js file to be injected 60 seconds later using setTimeout. After 60 seconds, it will dynamically inject conversion.js, which should detect your conversion variables and successfully track your conversion.