The following code:
postParameters.add(new BasicNameValuePair("p", "advertisement_and_media"));
postParameters.add(new BasicNameValuePair("q", "Select Industry"));
postParameters.add(new BasicNameValuePair("r", "Select Industry"));
here there are three name value pairs,namely p,q,r.These are the keys to which the value is received on the server.So whatever you send with keys "p","q","r" the data will be received in the server end with those keys/value pair.
Hope i answered your question.