You could use a custom data attribute like this:
var love = $("#love");
$('#reload-action').on('click', function(){
if(typeof love.data("clicked") === "undefined" || !love.data("clicked")){
love.data("clicked", "true").raty('click');
}else{
love.data("clicked", "false").raty('reload');
}
});
You might want to look at why you want to reload on the second click, there's probably a better way to accomplish what you want.