There is no format stored in a timestamp type. You can set its default to a timestamp truncated to the second at creation time
create table t (
tds timestamp default date_trunc('second', now())
)
Or alter the table
alter table t
alter column tds
set default date_trunc('second', now());
insert into t values (default);
INSERT 0 1
select * from t;
tds
---------------------
2014-03-11 19:24:11
If you just don't want to show the milliseconds part format the output
select to_char(now(), 'YYYY-MM-DD HH24:MI:SS');
to_char
---------------------
2014-03-11 19:39:40