This is usually denoted as (x)+, sometimes also x⊔0 or x∨0, where the symbol alludes to the shape of the kinks in the maximum of two functions, for instance in |x|=max(x,-x).
In Lebesgue integration theory, for example, a function is first split into its positive and negative part, so that the integration theory can be reduced to non-negative functions.
Another application is splines, the cubic B-spline has the representation
B3(x)=1/6 * ( (x+2)+3 - 4 * (x+1)+3 + 6 * (x)+3 - 4 * (x-1)+3 + (x-2)+3 )