MySQL binary logs - skip a table

Question

Is there a way to skip a specific table in the binary logs?

I've got binary logs configured as my incremental backup strategy between nightly backups. But we have one huge reference table that we're going to update nightly from a batch process (70GB table). This table is only read, and it's updated nightly using mysqlimport.

During the update process for this reference-only table the binary logs are causing a pretty serious delay (especially when I do a full 70GB update). It's got to do 70GB twice basically. yuck.

The reference table is currently using MyISAM (I chocked InnoDB trying to load it, so trying out MyISAM).