Defining inline row style in System.Web.Helpers.WebGrid

Question

I am moving my application to MVC 3 and try to use System.Web.Helpers.WebGrid. I would like to get html code like:

<table>
    <tr style="background-color: <%= item.Color %>">
    </tr>
    <tr style="background-color: <%= item.Color %>">
    </tr>
    <tr style="background-color: <%= item.Color %>">
    </tr>
</table>

There is rowStyle property, that allows to define css class for every row, but there will be different style for every row. Is it achieveable easily?