Managed to implement it with jsp as follows:
<%@ page import="com.liferay.portal.service.LayoutLocalServiceUtil" %>
<% if (!layout.getGroup().isUserGroup()) { %>
<ul id="quickLinks">
<li>
<% Layout currLayout = LayoutLocalServiceUtil.getFriendlyURLLayout(scopeGroupId, true, "/i-want-to"); %>
<a href="<%=currLayout.getRegularURL(request)%>" <%=currLayout.getTarget()%> class='<%=currLayout.getExpandoBridge().getAttribute("cssClass")%>'><%=currLayout.getName(locale)%></a>
</li>
</ul>
<% } %>