OK, I got it. This was occurring because I had specified an implementation class in the profile. Once that was removed, the error was:
There's no registered configuration for the parameters (container [id = [weblogic103x], type = [standalone]], configuration type [local]).
This is of course because I needed to pay closer attention to exactly the which values are allowed which type field -- Container type vs Configuration type. This page has the reference:
http://cargo.codehaus.org/Maven2+Plugin+Reference+Guide
Once I got the container type to "installed" and the configuration type to "standalone", things went much more smoothly.
So, RTFM on me! :)