Like the other answer said, You are right now trying to use your developer provisioning profile to compile the app to the appStore.
To create a Distribution profile & certificate:
Login to developer.apple.com, Under iOS Developer Program click on "Certificates, Identifiers & Profiles" Click on "Certificates" and create one with the type "iOS Distribution" , once done under "Provisioning Profiles" click on Distribution, and create a provisioning profile targeting your App Id.
Hope this helps