so here is my attempt to give a short answer. You do ship several components when you deploy your application as a runtime:
- Your stripped down image (VA ST has a very powerful tool called Packaged Image Browser for this task)
- The Virtual Machine (a .exe on Windows). You can customize this exe to display your splash screen or your window icon.
- A number of additional files that are needed by the VM and/or your image. These are pictures, message catalogs, additional DLLs etc. VAST has an exhaustive list of which files you have to ship if you use some feature of the product in the VAST documentation
So there is no mechanism to bundle VM and Image together and turn them into a single .exe file, like in Dolphin Smalltalk and maybe more. What you ship is usually a Directory with a few subfolders in it.