String literals in [pl]SQL are enclosed by single quotes, not double quotes. So, you should replace the following two lines:
SITE_ENSI ETUDIANT.UNIVERSITE%TYPE := "ENSI";
SITE_ENIT ETUDIANT.UNIVERSITE%TYPE := "ENIT";
With these two:
SITE_ENSI ETUDIANT.UNIVERSITE%TYPE := 'ENSI';
SITE_ENIT ETUDIANT.UNIVERSITE%TYPE := 'ENIT';