You really should do this kind of complex databinding in the "OnItemDataBound" event in the code behind. Have a look at the relevant MSDN page.
<asp:DataList id="ItemsList" OnItemDataBound="Item_Bound" runat="server">
Code Behind:
public void Item_Bound(object sender, DataListItemEventArgs e)
{
if (e.Item.ItemType == ListItemType.Item || e.Item.ItemType == ListItemType.AlternatingItem)
{
// find your link
HyperLink link = (HyperLink)e.Item.FindControl("MyFirstHyperLink");
// so something nice with your link here, for example add attributes.
string a = DataBinder.Eval(e.Item, "URL", "_gaq.push(['_trackEvent','Homepage','Click on last awarded company','{0}']);");
link.Attributes.Add("onclick", a);
}
}
disclaimer: I haven't actually tested this code so you might need to make adjustments here and there. It merely serves to give you an idea of the direction to go.