Just to convert my comment into an answer:
Many modern TVs and some monitors have a "dynamic contrast" feature where, if the displayed image is predominantly black, the intensity of the backlight will be reduced.
(Often it's really annoying, just making high-contrast black-background scenes go dark for no reason.)
The backlight can also be turned down as a power-saving feature, kind of like a screen-saver.
You could test on a monitor without this feature, disable this feature in your TV settings, or use a scene that isn't so dark.