You should be able to use Powershell for Azure to accomplish what you need.
Here is an example of how to create database: http://blogs.msdn.com/b/windowsazure/archive/2013/02/07/windows-azure-sql-database-management-with-powershell.aspx
Here is a powershell example of creating sql users: http://sqldbawithabeard.com/2013/09/23/add-user-to-database-role-with-powershell/